Teaser: From Scratch 06 | Florian Heinemann teaches how to acquire first users and build a marketing machine
Update: 2018-10-25
Description
In our sixth #FromScratch masterclass, Florian Heinemann taught our audience how to acquire first users and build a marketing machine when starting a company.
Florian is Europe’s number one online marketing expert. Since 2012, he is a Founding Partner of the operational VC firm Project A Ventures. Prior, he was Managing Director of Rocket Internet. In this role, he was instrumental in building Zalando, Global Fashion Group, and eDarling. Before joining Rocket, Florian co-founded several startups and exited two of them (i.e. to Amazon). Florian has been a business angel and founding investor in close to 100 startups including Trivago, Zalando, Home24, CityDeal, Audibene, Affinitas/eDarling, ClassPass, AdScale, Mimi, Bitbond and Movinga.
In next week's episode, Florian elaborates together with moderator Christian Miele (Partner at e.ventures), on how to understand who your key customers are, identify the ones responsible for the highest lifetime value, and tailor your product around them. Florian will explain why it is key to start collecting business analytics data from day one and to put the smartest person of your team on the job of understanding it.
Florian is Europe’s number one online marketing expert. Since 2012, he is a Founding Partner of the operational VC firm Project A Ventures. Prior, he was Managing Director of Rocket Internet. In this role, he was instrumental in building Zalando, Global Fashion Group, and eDarling. Before joining Rocket, Florian co-founded several startups and exited two of them (i.e. to Amazon). Florian has been a business angel and founding investor in close to 100 startups including Trivago, Zalando, Home24, CityDeal, Audibene, Affinitas/eDarling, ClassPass, AdScale, Mimi, Bitbond and Movinga.
In next week's episode, Florian elaborates together with moderator Christian Miele (Partner at e.ventures), on how to understand who your key customers are, identify the ones responsible for the highest lifetime value, and tailor your product around them. Florian will explain why it is key to start collecting business analytics data from day one and to put the smartest person of your team on the job of understanding it.
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